The best way to write good web content is to be simple
Have you ever wondered what it takes to write for the web? In other words, how can I master the art of writing online? The answer is simple.
Writing online requires simplicity coupled with a good layout of paragraphs. Did you know that writing online writing (writing for the web) is quite different from the traditional print way of writing? Hopefully, this post, The Secret How To Write Good Web Content Revealed will explain everything you need to know.
Use simple language
One of the general rules for writing for the web is to use plain English. Making use of Simple and straightforward English is a must.
As a blogger writing for the web, be mindful of your audience and seriously think about the message you want to put across. Write that message in a clear and succinct manner.
Writing in a confusing way will put off your visitors. Your blog may end up having a bad reputation. Having said that let’s get into the details of the essentials.
Write short sentences succinctly
Try to avoid using long words where short words can do. In any case, for you to succeed in getting your message across write short sentences and be up to the point.
HOW TO ACHIEVE THIS?
- Only use the least amount of words to get your message across.
- Start off your blogs with clear information. Explain what the blog post is about. Lack of clarity leaves your audience confused. Don’t’ leave your audience with no choice but regret stopping by.
- Knowing your subject area is very important because it will guide your writing. And you will come across as an authoritative source of information.
- If your niche is about selling a product, you should focus on the benefits the product will bring to your audience.
- Your website content must be exciting enough to compel your audience to share it with the rest of the world.
For example, let’s say you are a reporter who has been tasked to write about a fire incident. Your news report will not convince your audience unless it covers the 5 Ws.
Readers will be keen to know where the blazing fire started, who started it, how did it happen and when did it take place? Your headlines should be at least 5 words. Each paragraph should be self-contained with one idea per paragraph. Include internal sub-headings. Sub-headings make the text more scan-able. Readers have a tendency of moving to sections most useful for them. Having internal cues make it easier for them to do this.
Avoid long, uniform blocks of text, which tend to discourage readers from scanning through. Also, the text used as a hyperlink will stand out and it draws the readers’ attention.
Make effort to make your pages scan-able. Web users don’t usually read text word for word. They scan pages for keywords and eye-catching headlines.
Headings and subheadings are useful for structuring your information for scan-ability. However, you should ensure your headings remain meaningful.
At times headings and content end up not making a lot of sense. This usually happens when you are writing your content with the intention to target certain keywords. For example, phrasing your heading as:
- Fear Flying Tips
- Fear of Flying Tips.
Knowing Your Audience
Knowing your audience is having your audience in mind. Ask yourself some leading questions:
♦ Will my audience find this appealing?
♦ Will they want to share it? Personalize your audience. Imagine yourself talking directly to that like your friend.
Always use the current tense. Readers tend to engage more with content written in the active tense.
THINK OUTSIDE THE BOX!
Be consistent with spellings, grammar and punctuation. Have the bigger picture in mind and think outside the box.
You need to understand that among the audience you are writing for are speakers of English as a second language. Often, referred to as English Speakers of Other Languages.
Therefore, it’s important to make your website accessible to everyone. To achieve this, you should adjust your approach to a simple one free of jargon. Also, choosing appropriate words that make your content readable.
Proofread your work
Don’t be in a haste to finish writing your copy or content. Once you have written your first draft, leave it for a while. Then come back to it later after refreshing and read it again.
Check grammar and spellings. This is very important. Grammatical mistakes may make readers doubt your capabilities.
Mind you, people judge you for what you write. It’s part of human nature and we can’t run away from it.
You should aim to use correct grammar and correct spellings. There are plenty of tools you can use such as the Grammarly Tool.
Alternatively, you could use the Oxford Dictionaries Online and other dictionaries available on the internet for free! The advantage of using the online dictionary is that it helps you with definitions and pronunciations. It also shows you how to use certain words in a sentence correctly.
Typos and spelling errors will put off your readers, causing them to leave your site. Make sure you proofread everything you post on your website.
A consistent approach will help people navigate your site, and make it look more professional. Write Content Optimized for Search Engines (SEO) Most importantly, you need to have a grasp of how Google ranks your content including other search engines. Search Engine Optimization is the term to describe efforts to increase the number of visitors we get on our sites. We do this by optimizing our ranking in search engines, like Google.
You need to write useful content, search engine-friendly content to boost your efforts of reaching a target audience.
Keywords and Content
Before you start writing content for your website, you need to come up with a few keywords. Keywords that are relevant to your subject or niche you are writing about.
Create a keyword for each page and post you write for your website. If done correctly, this will give your content a fair chance to rank on Google, Yahoo and other search engines.
As a result, of using keywords in your content, your pages or posts will lead in terms of getting traffic.
How Does It Work?
To achieve excellent results, you should use a very important tool known as a Research Keyword Tool. It will give you keywords with low competition to help you produce good quality content, that attracts top rankings.
Make your links part of the copy
Links are another way web readers scan pages. They stand out from the normal text and provide more clues in terms of what the page is about.
Use of Images
Images should always be associated with your text. Google images is another avenue, but remember to click on the advanced search and look for the usage rights options which can be free to use and share. Click here for more information on Free Images For Your Website.
Only build a website you can manage. If you don’t have the resources to check each piece of content at least once every three months, you need to reduce the size of your website.
How can we tell the difference between good content and the bad one? Good content leaves the reader knowing something new or being able to do something they couldn’t do before. Provide a call to action. All useful web content drives action and should end with a call to action such as asking readers to leave a comment.
If you have any questions in relation to my post, The Secret How To Write Good Web Content Revealed please feel free to leave them below. I will be more than happy to respond as soon as I can.
The Features You Need to Succeed.
Perfect for Beginners and Experts Alike.