The Secret How To Write Good Web Content

The best way to write good web content is to be simple 
Have you ever wondered what it takes to write for the web? In other words, how can I master the art of writing online? The answer is simple.

Writing online requires simplicity coupled with a good layout of paragraphs. Did you know that writing online writing (writing for the web) is quite different from the traditional print way of writing? Hopefully, this post, The Secret How To Write Good Web Content Revealed will explain everything you need to know.  

Writing Help for Writing Online

Use simple language

One of the general rules for writing for the web is to use plain English. Making use of Simple and straightforward English is a must.

As a blogger writing for the web, be mindful of your audience and seriously think about the message you want to put across. Write that message in a clear and succinct manner.

Writing in a confusing way will put off your visitors. Your blog may end up having a bad reputation. Having said that let’s get into the details of the essentials.

Write short sentences succinctly

Try to avoid using long words where short words can do. In any case, for you to succeed in getting your message across write short sentences and be up to the point.


  • Only use the least amount of words to get your message across.
  • Start off your blogs with clear information. Explain what the blog post is about. Lack of clarity leaves your audience confused. Don’t’ leave your audience with no choice but regret stopping by. 
  • Knowing your subject area is very important because it will guide your writing. And you will come across as an authoritative source of information. 
  • If your niche is about selling a product, you should focus on the benefits the product will bring to your audience.
  • Your website content must be exciting enough to compel your audience to share it with the rest of the world.
Design and layout
Your first paragraph should summarise the subject of discussion. The first sentence of each paragraph should suggest what is to follow. Include context to ensure each page puts the reader into perspective – what the topic is about.
At least your first paragraph should answer the 5 Ws to the reader: Step 1: Who Step 2: What Step 3: When Step 4: Where Step 5: How The 5 Ws is a style often used in news stories.

For example, let’s say you are a reporter who has been tasked to write about a fire incident. Your news report will not convince your audience unless it covers the 5 Ws.

Readers will be keen to know where the blazing fire started, who started it, how did it happen and when did it take place? Your headlines should be at least 5 words. Each paragraph should be self-contained with one idea per paragraph. Include internal sub-headings. Sub-headings make the text more scan-able. Readers have a tendency of moving to sections most useful for them. Having internal cues make it easier for them to do this.

Avoid long, uniform blocks of text, which tend to discourage readers from scanning through. Also, the text used as a hyperlink will stand out and it draws the readers’ attention. 

Make effort to make your pages scan-able. Web users don’t usually read text word for word. They scan pages for keywords and eye-catching headlines. 

Headings and subheadings are useful for structuring your information for scan-ability. However, you should ensure your headings remain meaningful. 

At times headings and content end up not making a lot of sense. This usually happens when you are writing your content with the intention to target certain keywords. For example, phrasing your heading as: 

  •  Fear Flying Tips
  • Fear of Flying Tips.

Knowing Your Audience

Knowing your audience is having your audience in mind. Ask yourself some leading questions:

♦  Will my audience find this appealing?

♦  Will they want to share it? Personalize your audience. Imagine yourself talking directly to that like your friend.

Always use the current tense. Readers tend to engage more with content written in the active tense.


Be consistent with spellings, grammar and punctuation. Have the bigger picture in mind and think outside the box.

You need to understand that among the audience you are writing for are speakers of English as a second language. Often, referred to as English Speakers of Other Languages.

Therefore, it’s important to make your website accessible to everyone. To achieve this, you should adjust your approach to a simple one free of jargon. Also, choosing appropriate words that make your content readable.

Proofread your work

Don’t be in a haste to finish writing your copy or content. Once you have written your first draft, leave it for a while. Then come back to it later after refreshing and read it again.

Check grammar and spellings. This is very important. Grammatical mistakes may make readers doubt your capabilities.

Mind you, people judge you for what you write. It’s part of human nature and we can’t run away from it.

You should aim to use correct grammar and correct spellings. There are plenty of tools you can use such as the Grammarly Tool.

Alternatively, you could use the Oxford Dictionaries Online and other dictionaries available on the internet for free! The advantage of using the online dictionary is that it helps you with definitions and pronunciations. It also shows you how to use certain words in a sentence correctly.

Typos and spelling errors will put off your readers, causing them to leave your site. Make sure you proofread everything you post on your website.

Be Consistent

A consistent approach will help people navigate your site, and make it look more professional. Write Content Optimized for Search Engines (SEO) Most importantly, you need to have a grasp of how Google ranks your content including other search engines.  Search Engine Optimization is the term to describe efforts to increase the number of visitors we get on our sites. We do this by optimizing our ranking in search engines, like Google.

You need to write useful content, search engine-friendly content to boost your efforts of reaching a target audience.

Keywords and Content


Before you start writing content for your website, you need to come up with a few keywords. Keywords that are relevant to your subject or niche you are writing about.

Create a keyword for each page and post you write for your website. If done correctly, this will give your content a fair chance to rank on Google, Yahoo and other search engines.

As a result, of using keywords in your content, your pages or posts will lead in terms of getting traffic.

How Does It Work?

To achieve excellent results, you should use a very important tool known as a Research Keyword Tool. It will give you keywords with low competition to help you produce good quality content, that attracts top rankings.

Make your links part of the copy

Links are another way web readers scan pages. They stand out from the normal text and provide more clues in terms of what the page is about.

Use of Images

Images should always be associated with your text. Google images is another avenue, but remember to click on the advanced search and look for the usage rights options which can be free to use and share. Click here for more information on Free Images For Your Website.

Only build a website you can manage. If you don’t have the resources to check each piece of content at least once every three months, you need to reduce the size of your website. 

How can we tell the difference between good content and the bad one? Good content leaves the reader knowing something new or being able to do something they couldn’t do before. Provide a call to action. All useful web content drives action and should end with a call to action such as asking readers to leave a comment.

If you have any questions in relation to my post, The Secret How To Write Good Web Content Revealed please feel free to leave them below. I will be more than happy to respond as soon as I can.

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14 Comments to “The Secret How To Write Good Web Content”

  1. Kevin says:

    I was searching the web for a way to write my content a little better when I was lead to your blog.
    I actually found everything I was looking for here, for that I wanted to thank you.
    I have a question though, I have seeing in some blogs, some articles where they put a index on top, to see everything the post covers. Do you think this is a good Idea?

    1. Femia says:

      Thank you, Kevin, I am glad to hear that you found what you were looking for. It works well for blog posts, as you have the ability to categorize the posts. However, you can also categorize the web pages so they also show up in the index created by categories. It’s quite a good idea because it makes your website look tidy and giving it that professional look. Also, it allows you to accommodate loads of posts and pages.

  2. Eddy says:

    Hey! Thanks so much for your article! I just started my own travel blog site and it is a struggle knowing what content to put in. I know about the SEO and keywords but still struggle with regards to actual implementation. Your article really helped me to understand it better. Yes, I try to use eye-catching phrases and also easy words. I gather that the modern generation no longer read word-for-word but scans for things that attract the eye. Thanks so much for your comprehensive article.

    1. Femia says:

      Thank you Eddy for your comment. Its pleasing to know that I manged to connect with my audience. Most importantly, that you found the information helpful.

  3. Anh Nguyen says:

    As a blogger, I always thrive to create better content and I found your article very helpful.

    These points are not necessarily new but they are relevant and always worth repeating over and over. My most pain point when it comes to creating content is SEO. Since my blog is new, sometimes it can be tough to rank on search engines.

    I’d love to hear more about this in details.

    Thanks in advance!


    1. Femia says:

      Thank you so much, Anh, for your comment. Search Engine Optimization (SEO) is very important for any website’s success. The main thing is to make sure your website is easy for users to discover. And also easy for search engines to understand. Partly, you can achieve this with better page titles, headings, and meta descriptions (tags).

  4. Chris says:

    I agree with everything you say here especially the proof reading part. I got so used to blogging I developed a confidence in myself and I never really checked my work…more fool me! When I finally got around to looking beck over my work I realized there were mistakes all over the place – ALWAYS proofread!

    1. Femia says:

      Thank you so much, Chris, for your comment

  5. Mitch says:

    This is a great article and I found it very helpful. The who, where, what, when, and why in the first paragraph makes for great reading and I believe engages the reader to continue. I also really liked the seo tips. One key word per article is a geat tip and makes it easy to focus in on the keyword and build a great article.

    1. Femia says:

      Hi, Mitch, thank you so much for your comment. Applying the 5 Ws to your writing helps to translate the message to a wide audience without much effort. And it allows you as a writer to retain the control of what you say and how you say it.

  6. Santiago says:

    Hello Femia!

    Thank you so much for this post, I was looking for a way to improve my writing and your blog is very helpful for that, you explained in a very simple manner how to communicate better with our audience., and create content that converts more easily.

    Wish you the best!

    1. Femia says:

      Hi, Santiago, thank you for reassuring me that my post is helpful.

  7. Sergio says:

    Hi Femia, thanks for this interesting article. More or less I was already familiar with what you covered, but it is reassuring to see that my understanding is confirmed by a more experienced person on this subject 🙂
    Perhaps you can help me understand one thing that has always puzzled me: Why do readers react better to content written in the active tense?
    Maybe it’s because english is not my main language (I’m Italian), but quite often when I try to change a sentence that I built in passive tense to active, it sounds really awful to me, so I’m always in doubt on what I should do. Thanks.

    1. Femia says:

      Hi, Sergio, I am glad you found this article useful. Writing in the active tense is said to produce more immediate emotional appeal for readers. This will keep their interest to keep on reading.

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