Writing Online – Be Simple
Have you ever wondered what it takes to write online (writing for the web)? I’m going to reveal everything you need to know for you to master the art of writing online. The bottom line is Be Simple!
Writing Online requires simplicity and having knowledge of how to write paragraphs with a good layout. Also, as a writer, you need to have this information at the back of your mind that to write for the web is different from the traditional print way of writing.
Use Simple Language
One of the general rules for writing for the web is to use plain English. Simple and straightforward English is a must. Bloggers who write for the web must be mindful of their audience. Seriously think about the message you want to put across and then write that message in a clear and succinct manner.
Writing in a way that confuses your audience will put them off. Your blog may end up with a bad reputation. Having said that let’s get into the details of the essentials.
Write Short Sentences Succinctly
Avoid using long words where short words can do. In any case, for you to succeed in getting your message across write short sentences. Be to the point.
HOW TO IMPROVE MY WRITING ONLINE
Only use the least amount of words to get your message across. Start off your blog posts with clear information. Explain what the post is about. Lack of clarity leaves your audience confused. Don’t’ leave your audience with no choice except regretting why they ever stopped by.
Knowing your subject area is very important because it will guide your writing. And you will come across as an authoritative source of information.
If your niche is about selling a particular product, you should focus on the benefits the product will bring to your audience. Your website content must be exciting enough to compel your audience to share it with the rest of the world.
Design and Layout
Your first paragraph should summarize the subject of discussion. The first sentence of each paragraph should suggest what is to follow. Include context to ensure each page puts the reader into perspective in relation to what the topic is about.
At least your first paragraph should answer the 5 Ws to the reader: Step 1: Who Step 2: What Step 3: When Step 4: Where Step 5: How The 5 Ws is a style often used in news stories.
For example, let’s say you are a reporter who has been tasked to write about a fire incident. Your news report will not convince your audience unless it covers the 5 Ws.
Readers will be keen to know where the blazing fire started, who started it, how did it happen and when did it take place?
Your headlines should be at least 5 words. Each paragraph should be self-contained with one idea per paragraph. Include internal sub-headings. Sub-headings make the text more scan-able. Readers have a tendency of moving to sections most useful for them. Having internal cues make it easier for them to do this.
Avoid long, uniform blocks of text, which tend to discourage readers from scanning through. Also, the text you use as a hyperlink will stand out and draws the readers’ attention.
Make your pages scan-able. Web users don’t usually read text word for word. They scan pages for keywords and eye-catching headlines.
Headings and subheadings are useful for structuring your information for scan-ability. However, at the same time ensure that your headings remain meaningful.
At times headings and content end up not making a lot of sense. This usually happens when you write content with the intention to target certain keywords. For example, phrasing your heading as:
Fear Flying Tips
Fear of Flying Tips.
Knowing Your Audience
Knowing your audience is having your audience in mind. Ask yourself some helpful leading questions:
Will my audience find this appealing? Will they want to share it? Personalize your audience. Imagine yourself talking directly to them, like to your friend.
Always use the current tense. Readers tend to engage more with content written in the active tense.
THINK OUTSIDE THE BOX!
Be consistent with spellings, grammar and punctuation. Have the bigger picture in mind and think outside the box.
One thing to bear in mind is that among the audience you are writing to are speakers of English as a second language. Often, referred to as English Speakers of Other Languages.
Therefore, it’s important to make your website accessible to everyone. You can achieve this by adjusting your approach to a simple one free of jargon. Also, by choosing appropriate words that make your content readable.
Proofread your work
Don’t be in a haste to finish writing your copy or content. Once you have written your first draft, leave it for a while. Then come back to it later after refreshing and reread it.
Check grammar and spellings. This is very important. Grammatical mistakes may make readers doubt your capabilities. Mind you, people judge you for what you write. It’s part of human nature and we can’t run away from it.
You should aim to use correct grammar and correct spellings. There are plenty of tools you can use such as the Grammarly Tool.
Alternatively, you could use the Oxford Dictionaries Online and other dictionaries available on the internet for free! The advantage of using the online dictionary is that it helps you with definitions and pronunciation of words including showing you how to use certain words in a sentence correctly.
Typos and spelling errors will put off your readers, causing them to leave your site. Make sure you proofread everything you post on your website.
A consistent approach will help people navigate your site and make it look more professional. Write Content that is optimized for Search Engines (SEO). Most importantly, grasping how Google ranks your content including other search engines. Search Engine Optimization is the term to describe efforts to increase the number of visitors we get on our sites. We do this by optimizing our ranking in search engines, like Google.
You need to write useful content, search engine-friendly content to boost your efforts of reaching a target audience.
Keywords and Content
Before you start to write any content for your website, you need to come up with a few keywords. These are keywords that are relevant to your subject or niche you are writing about.
Create a keyword for each page and post you write for your website. If done correctly, this will give your content a fair chance to rank on Google, Yahoo and other search engines.
A sure result of using keywords for writing your content is that your pages or posts will lead in terms of getting traffic.
How Does It Work?
To achieve excellent results, you should use a very important tool known as a Research Keyword Tool. It will give you keywords with low competition to help you produce good quality content that attracts top rankings.
Make your links part of the copy
Links are another way web readers scan pages. They stand out from normal text and provide more clues in terms of what the page is about.
Use of Images
Images should always be associated with your text. Google images is another avenue, but remember to click on the advanced search and look for the usage rights options which can be free to use and share. Click here for more information on Free Images For Your Website.
Only build a website you can manage. If you don’t have the resources to check each piece of content at least once every three months, you need to reduce the size of your website.
How can we tell the difference between good content and the bad one?
Good content leaves the reader knowing something new or being able to do something they couldn’t do before. Provide a call to action. All useful web content drives action and should end with a call to action such as asking readers to leave a comment.
If you have any questions in relation to my post, How To Spice Up My Writing Online please feel free to leave them below. I will be more than happy to respond as soon as I can.